Agenda and minutes


No. Item


Apologies for Absence


Apologies for absence were received from H Jackson Co-opted Member and M Ellis Youth Forum Representative.


Declarations of Interest (including whipping declarations)

Members are reminded of their personal responsibility to declare any personal and prejudicial interest in respect of matters contained in this agenda in accordance with the provisions of the Local Government and Finance Act 1992 relating to Council Tax, the Local Government Act 2000, the Council’s Constitution and the Members Code of Conduct




(a)  Members are reminded that they must identify the item number and subject matter that their interest relates to and signify the nature of the personal interest and


(b)  Where Members withdraw from a Meeting as a consequence of the disclosure of a prejudicial interest they must notify the Chair when they leave


No Declarations of Interest were made.


Corporate Self- Evaluation - Question 1 (Outcomes) pdf icon PDF 457 KB

To consider report of the Chief Officer Community Regeneration

Additional documents:


The Chair welcomed Chris Long, Paul Lewis, Ryan Barry and Lyndsey Handley to the Meeting.


Chris Long referred the Committee to the ‘Corporate Self-Evaluation – Question 1 (Outcomes)’ report and together with the other Officers present responded in detail to the following questions raised:


·         How sure is the Department in the accuracy of its self-evaluation – Is there any outside assessment or challenge

·         Staffing levels in the Department

·         Percentage of the Questionnaires returned in actual numbers – Did everyone have the opportunity to give feedback

·         Explanation of why the judgement was adequate

·         Appendix 1- Environmental Health – What are the Statutory obligations

·         Explanation requested on SOAP (Strategies on a page)


(Chris Long advised that he would circulate a copy of the SOAP to the Committee)


·         Is there an Art Strategy Proposed for Merthyr Tydfil

·         Update requested on the Performance Board

·         Explanation requested in relation to the sub headings and Paragraph 5.6 (d)

·         The importance of staff engagement

·         Length of Documents – Summary sheets to capture essence of the report


The Chair then thanked the Officers for the Presentation of the report to the Committee.


Update on Destination Management pdf icon PDF 679 KB

To consider report of the Chief Officer Community Regeneration


Chris Long referred the Committee to the ‘Update on Destination Management’ report.


A copy of the new ‘Visit Merthyr’ Guide was also circulated to the Committee.


Ryan Barry then made a Presentation to the Committee giving details on:


·         STEAM Data 2013 – 2019

·         The Web Site

·         Development of the third Destination Management Plan

·         The new Merthyr Tydfil Destination Management Plan

·         Events

·         Demographic of Guide Distribution

·         Visit Merthyr Tydfil Location Finder

·         Individual Project updates

·         Future Projects

·         Destination Day – 8 October 2019

·         Town Centre Trails Map

·         Explore Merthyr Tydfil with us


The following questions were then raised by the Committee on the report and the Presentation and were responded to in detail by the Officers:


·         Paragraph 4.5 – What is the number of people using the TIC facility

·         Update requested on accommodation proposals

·         What are the visitor target numbers for the next five years

·         Update on promoting visitor numbers through avenues such as Vloggers, Bloggers, the printed press and Travel Guides

·         Are Bloggers paid – What platforms do they present on – What are the numbers who view promotional materials all the way through – What are the outcomes

·         Paragraph 5.5 – Update requested on this

·         Volunteers and Time Banking – Update requested

·         Locations for the ‘Visitor Guide’

·         Paragraph 5.5 – Further explanation requested on funding for Events – Are spectators numbers available

·         Paragraph 7.1 – What is the time frame for this

·         Provision of food and drink in Merthyr Tydfil

·         Medieval and Roman past of the County Borough – Request for a report on this


A request was also made to circulate a copy of the new Destination Management Plan to the Committee.


Resolved that:


The contents of the report be noted.


Councillor C Barry left the Meeting at 3.50 pm.                                     


Work Programme 2019-20 pdf icon PDF 385 KB

To consider the attached report

Additional documents:


The Chair referred the Committee to the ‘Work Programme 2019/20’ report and referred to ‘Merthyr Tydfil’s Hidden History being included.


The Committee then agreed the items as outlined within the report for the next Committee Meeting.


Scrutiny Referrals, Feedback and Follow Up Actions


The Chair advised that there was no update on this item.


Reflection and Evaluation of Meeting

To receive an update from the Chair


The Chair and the Committee reflected in detail on the items that had been considered at the Meeting.


Any Other Business deemed urgent by the Chair


The Chair advised that there was no business deemed urgent.


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